Search Fund

Being one of the key operators of a young express supermarket chain, I look forward to the day I run my own business. Plans of starting small in selected categories emerge many times in my mind. Though I know execution and failures are the key ingredients of success, no one plan made me feel comfortable to start. Until a friend of mine, who was pursuing the MBA in Oxford, introduced me the concept of Entrepreneurship Through Acquisition.

It is not the security that the Search Fund Phase 1 I feel comfortable about, because what’s generally acceptable model of cooperation in a few country does not guarantee the same in my territory. While it is the first time, tech and innovation are the only advocates in the entrepreneurship journey.

My current occupation allows me to connect to food producers in all sizes from EU and APAC. One thing in common with all of them, are the persistence in pursuing quality for their output, and their way of communicating what they proudly serve the world and supporting their region as a key economic contributor. I aspire to be one of them on behave of myself one day.

This ETA/ Search Fund journal will be steps that I take to get to know the model, learn to interact with stakeholders, evaluate businesses not just from the operating perspective but also financially as an investor. This is an extension of my daily work as knowing businesses I get to learn from in a more holistic point of view, until I finally find the best match of my skills and resources available, that I could go all-in and comfortably making commitments to my potential partners/ investors, if necessary.

I treat these as more of my own notes and efficiencies matter. Thus, certain level of use in AI tools will be adopted.

Nov 2025